Max Bupa Inks Bancassurance Tie-Up With SUPGB

Private health insurer Max Bupa Health Insurance today said it has entered into a bancassurance tie-up with Sarva UP Gramin Bank (SUPGB). Max Bupa will provide comprehensive and family oriented health insurance products to the bank's private health insurers customers to help them access quality health care at affordable premiums, the company said in a release. Under the partnership, Max Bupa will provide customised indemnity and fixed benefit health plans to the 35 lakh account holders of the bank across 17 districts in UP including Bijnore, Badayun, Gonda, Balrampur, Ghaziabad, Muzaffarnagar, Meerut, Jhansi at an attractive annual premium of Rs. 1,557 for Rs. 50,000 health policy and Rs. 2,008 for a Rs. 1 lakh health policy. "Our endeavour is to aid the accessibility of quality and affordable health care for the bank customers. With compelling features like pre-existing coverage from day 1, maternity benefits and immunisation cover for the new born, our specialised products will cater to the diverse health needs of the bank's customers," Max Bupa Health Insurance Managing Director and CEO Ashish Mehrotra said. Max Bupa is a 51:49 joint venture between Max India and health care and Bupa, a leading global health and care company with 65 years of healthcare knowledge.