HDFC Life and Haptik Join Hands To Launch a Life Insurance Chatbot

HDFC Life, a private life insurance company, has launched a life insurance Chatbot, in association with a chatbot platform, Haptik. The chatbot platform will act as a financial guide and will help the users to choose the best insurance plans and solutions.

The aim behind this new chatbot is to provide insurance advice to the customers ranging from Health to tax planning and retirement. The assistance will be based on a simple quiz which enables it to compute their Insurance Quotient.

Talking about the new platform, Suresh Badami, CDO - HDFC Life, said “Many of us in our country, particularly the millennials, are under insured and need a simple platform to access relevant information about insurance. We at HDFC Life have invested heavily in the adoption of cutting edge technology to offer insurance solutions across customer segments through multiple touch points. One such initiative is to pilot the use of artificial intelligence to act as personal assistant to the discerning new age customer.

Haptik’s chatbot enables us to do this and reach the millennials through the medium that they are most accustomed to and are comfortable with.” Speaking about the same, Aakrit Vaish, CEO, Haptik, added, “We are extremely excited to partner with HDFC Life to build the India’s first Life Insurance chatbot. We believe chat as an interface simplifies tons of complex everyday experiences, and nothing gets more complex than the process of understanding Life Insurance. HDFC Life was the ideal partner who understands the value a bot could bring, and timing it the financial year end made a lot of sense.”

Also, apart from being a personal financial advisor it brings to the forefront the universal need for life insurance.