Birla Sun Life Insurance Launches Insurance Chatbot to Address Customer Queries

Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group (ABFSG), a significant non-bank financial services company today launched a comprehensive insurance chatbot.This chatbot is aimed to provide enhanced customer experience and it will let customers communicate in a natural way, obtain instant premium quotes, resolve issues and service all their basic needs on the go.

“At Birla Sun Life Insurance, our endeavor is to constantly provide our customers with enhanced solutions using latest technology for effective engagement and seamless experience, as they set out to achieve their financial goals with us,” said Pankaj Razdan, MD & CEO, Birla Sun Life Insurance (BSLI).“The chatbot will help our customers get any information related to their policies on the go, obtain quotes and enable quick and personalized experience to their life insurance related queries,” added Razdan.

With this chat, now customers can ask any question from anywhere and get fast and real time response, through live chat. In time to come, the bot’s simple jargon-free language will answer queries related to customer’s policies, provide recommendations and tailor the right product addressing the customer’s specific needs, according to Razdan. Now BSLI customers will be able to feed in their queries and the chatbot will prompt solutions real time. It will answer queries on specific policies and will educate the customer on life insurance related queries. Besides promoting awareness, the bot will instantly generate a quote, register a claim, and can engage in a natural conversation with the customer to help them understand the coverage details better.A more personal interface, the chatbot is much faster than any other traditional customer touch-point and is available 24 hours a day, seven days a week.

Customers will be able to access the bot on all digital platforms like the mobile, BSLI website and Facebook.