Bajaj Allianz General Insurance Launches 'TweetInsurance'

Bajaj Allianz General Insurance has launched one of the industry's first Twitter-based insurance information platform called #TweetInsurance. This platform aims to offer convenience to company's customers and non-customers alike in getting information and services instantly by simply sending a tweet at the Bajaj AllianzTwitter handle with relevant hashtags.The user needs to tweet @BajajAllianz #TweetInsurance. This will provide the user a list of services that can be availed on Twitter and the replies and updates would go via Direct Message to the user's Twitter handle.

The services that one can avail include getting premium quotes on various products, getting instant information about branch and network hospital locations, getting a status update about a claim or policy. One can also know about claims procedure details, get their policy soft copy and also buy insurance online.

Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance said, "With Indians becoming more and more informed and connected, the aim is to consistently modernize communication channels and deliver the right solutions and assistance instantly. This initiative makes a digital channel of engagement an integral part in redefining our relationship with customers."Here, anyone with a Twitter account can follow @BajajAllianz and send a tweet with #TweetInsurance to get started. Every service has been given a unique hashtag that the customer can use. The replies/updates go via DM (private message), ensuring that there is no violation of privacy. This service does not require pre-registration, making it instantly accessible.