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Celent, a global research and advisory firm for the financial services industry, announced the winners of its Model Insurer Asia 2016 in Singapore. Through these awards, Celent profiles insurers are leading the way by leveraging technology in their business.
Aureus Analytics's customer, Aegon Life Insurance was recognized as a 2016 Model Insurer in the Data Mastery and Analytics category for improving its Net Promoter Score* (NPS) by using advanced analytics.
"We worked with Aegon Life to leverage PULSE - a cloud-based NPS analytics tool hosted on Microsoft Azure, to derive actionable insights from customer survey data as well as the interaction data. These insights are then used to define concrete actions that will improve the overall customer experience and thus NPS," said Anurag Shah, CEO of Aureus Analytics.
PULSE can integrate with a variety of survey tools like Survey Monkey, Typeform, Google Forms etc as well as input data from .CSV files provided by typical market research agencies. PULSE helps insurers map the customers' NPS journey across their process touchpoints to get a better understanding of service gaps. With insights in plain english, PULSE makes it easier for business users to consume information at the point of decision.
